How Advertising Works

1980: TG is 2 years old, sitting in the forward seat of the grocery cart, and we are in Albertson's. Sundries section. TG is close enough to the deodorants to grab one off the shelf. She looks it over and holds it up to me, and says: "Mama, try this Secret. It's made for a woman."

Flash forward to 2009: TG's daughter, Miss America, who is 5 years old, watches her mom spread butter across bread for grilled cheese sandwiches. Miss America watches intently, checks the butter packaging, and says: "I can't believe it's not butter. That's really good stuff, you know. It makes the sun come up in the morning."

And that's how advertising works in our family. How does it work in yours?
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